Top 5 Reasons You Need To Brand Your Products/Self

PHOTO CREDIT:www.flickr.com
PHOTO CREDIT:www.flickr.com

Branding from a layman perspective means giving or creating a unique identity for a product or services. This can be through the use of logo, colour or using a unique text font like Coca-cola. As consumers begin to identify with you, your brand will live within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets
A well branded good products owns the market while a badly branded good products tend to be underrated and under-priced. In the same vein, a well branded low-quality or bad product is a waste of time .This is because beauty attracts while quality content keeps!.
The following are the few reasons you must have a unique identity through branding:
1 It makes you/your brand stand out: There are a lot of competing brands out there . some have the same quality or taste but what stands them out is their appearance, while some are attractive, others are not. The human eye is built to gravitate towards good looking and well packaged products. Therefore, it is not enough to have quality content, but packaging plus branding play key roles in demands for both products and services.
2 It portrays you as a serious brand: Consumers take brands that are well branded and packaged seriously than the ones that are not.
3 It reduces under-pricing: If you have a well packaged brand, customers and intending consumers are likely to hold you in high esteem and when they do, your products become premium in their minds.
4 It gives you brand identity: A well packaged product’s name play less role if it is consistent in its appearance over time. This gives your brand its identity without necessarily looking at the name tag. For example, in Nigeria, yellow is associated with MTN communications even when other brands use it, majority of the people think it is an MTN brand until they see different name and logo.
5 Top of the mind awareness: When you package your brand well, you will eventually become number one in the minds of consumers and when that is done over a period of time, your brand becomes number one when products in your categories are mentioned. In Nigeria for example, Daily times newspaper was a top of the mind brand to the extent that readers would ask for daily times when they mean Vanguard or Punch newspapers.OMO detergent and Maclean toothpaste also enjoyed the same privilege at a time in Nigeria.
Conclusion
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand.
Brand is strategic and marketing is tactical and what you use to get your brand in front of consumers. That’s why it carries a great deal of importance within a business or organization .
What are you doing to stand out from the crowd? take your branding seriously even while improving on the content of your brand/services.

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