BBNaija,Sponsorship Lessons To Learn From DSTV and MTN

Let me commend the initiator of the Big Brother Nigeria Show .Some people in some quarters have condemned the show because it negates morale value according to their standards. Who cares about morale when you are making economic decisions for your brand? Damn morale and shoot!!
The Big Brother Naija Show sure made economic and business sense for DSTV and MTN . One of the things you should do as a brand is to study your target audience so that you can produce a programme that they will like. I must say that MTN and DSTV did their study very well before going on with Big Brother Naija show.
While i may not like the show for personal reasons which is why i never watched it, the mission of every brand is to penetrate the body and soul of its targets with every form of messages that they deem effective. Do you know that MTN made millions of Naira through SMS votes by Nigerians? what we hear about is the 25 Million Naira and the SUV that EFE won couple with his catch phrase “Based on Logistics” which has now caught the entire country like wild fire. Let me tell you that EFE only got a fraction compare to what MTN and DSTV made from the audience. That is how you should craft your next sponsorship show.
As a brand, all you need is proper research of your audience, give them what they want and don’t care about what the minority think . Imagine if DSTV had chickened out because of some self-righteous individuals who thought your brand’s project is not in tune with their believe, they would have lost at the end.
Finally, take business decisions base what is good for business and not what others who are not your audience or your targets think.


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