How to maximise sales through aggressive marketing

Recently, the almighty google has been advertising on social media and electronic media. Google is perhaps the father and mother of internet but yet, they are still advertising. The question that comes to mind is, if google can advertise itself, who are you as a brand not to advertise? . I ask this question because google has all the answers to questions in this world, yet they are still pushing for more visibility and awareness on what it can do to you in terms of online information surfing.
In these days of internet, a brand that refuses to communicate constantly with its targets through online media and others is wasting its time because consumers’ buying pattern has changed and the internet has reshaped consumer buying pattern, hence, you must meet your targets wherever their passion is tilting because that is where they spend their time or even work.
Every year, there is a multi-billion dollars worldwide expenditure on advertising, why? because of the tremendous power, influence and impact of effective communication. There is serious need for effective communication between those who have something to offer and those who need what they have to offer. Many people are experiencing limited sales in their businesses because of communication gap between the target and the brand/business owner.So many potential clients cannot be connected to us because they don’t know what we have to offer. People will not just buy your products, you have the responsibility to introduce your company, its services what you have done and what you can do etc. Aggressive marketing is the ability to identify and reach out to potential clients and markets through constant communications using the media as a tool to reach out to the target audience.
The following are the benefits of aggressive marketing
1 Through aggressive marketing, you reach out to audience far beyond your physical/geographical reach. Thanks to the internet which has shrink the world, with just a tweet, you can reach millions of people worldwide . The same thing applies to twitter, Facebook, Instagram, LinkedIn etc because anything you post can be accessed all over the world. Through aggressive marketing, you create a strong awareness about your product, business or service. In addition, you create a strong awareness among people about the availability of a solution to their particular problems or needs.
2 You create strong desire among people for your products or service: people can only desire what they know of. when the public becomes aware and appreciative of the products or service you are rendering, you secure the future patronage of potential clients long before they actually need your products or service. In addition, you also continue to rekindle the trust of your existing customers or clients.
3 You emphasis benefits/advantages of your product over other similar companies’ products /services in your field.
4 You create top of the mind awareness: Whenever a product or service is mentioned in your sector, your name comes up immediately. In addition, you and your brand becomes authority in your industry.
5 You increase your bottom-line: You will make a lot of profits than your competitors.
It is not  enough to advertise. For your advertising campaign to be effective, you must follow the following guidelines before embarking on any campaign;
1 Your audience: You must know those who need your products so you can craft a campaign directly to them.You can do this through research, survey and observation.
2 Let the public identify you with the product or service you render: There are two kinds of people in your life which are ;Those who already know that you have something they needed and those who do not know you have something they need.
3 Identify your Unique Selling Proposition(USP): In a layman definition, it means the advantage of your product. You must emphasize the advantages your product/service has over other similar products and competitors.E.g discount, quality, reliability, swift service, easy to use, easily accessible , long term guarantee, professionalism etc.
If you are able to answer the aforementioned questions, your job is done. You can now craft a message and deploy your messages through the appropriate medium that you know your targets will read, listen or watch.

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